There’s that whole cliche formula that applies to just about any human undertaking; it can be good, fast and cheap but you can only pick two out of the three. We tried hard to stay on the good and cheap side of the diagram. I find that the bigger the band, the less time you have to deliver.
And because everything was so well-timed in preproduction I wanted to be as little prepared as possible for the actual direction of the shoot in order to make the film come alive. It might seem a bit backwards, but it gives me the ability to evolve with the film and with the production.
You can make a living doing music videos full time. I did it in 2009 / 2010 with a handful of commercials thrown in. You are gonna make some awful videos for sure so if you can deal with that then it’s okay. You look at any of the great DOPs and you see a pattern and there is a reason for that pattern.
I felt that I absolutely needed to work without linearity and create a project without a linear vision. Linearity is great for helping us explain something and it’s great for helping us understand something. But “understanding” was not my goal. Feeling was. And in this process it was important for me to remain sincere.